The website www.thenorthwall.com is owned by The North Wall Trust (known as The North Wall Arts Centre), an independent charity and subsidiary company of St Edward’s School (charity no. 1146851, company no. 07951538)
The North Wall Arts Centre is committed to being transparent about the information we hold on our audiences and ensuring all users’ privacy is protected.
Using personal information allows us to develop a better understanding of our audiences and in turn to provide you with relevant information about the work that we do if you opt-in to hear more from us. As a charity, it also helps us to engage with potential donors and supporters.
How & why we collect your information
We collect information from you in several ways:
Information you give us:
When you book a ticket to see a show in advance, we ask you to give us relevant personal information such as your name, email address, postal address and telephone number. We use this to send a confirmation email to confirm your payment so that you have a record of your booking, and to keep you informed about any changes to the show you have booked for.
We then ask for information on the types of shows that you like and for your consent to be contacted. All this information is held on our secure box office system, Ticketsolve, and our automated marketing platform, Mailchimp.
We also store information when you book a place on a workshop, sign up to our NW Explorer Club, apply to hold an exhibition or to our ArtsLab programmes and/or to other activities with the Arts Centre.
Information about your interactions with us
When you visit our website, we may collect information about how you interact with our content. We sometimes keep a record of communications we have sent you and, in the case of emails, we keep a record of which ones you have opened, and which links you have clicked on.
If you use your credit or debit card to purchase from us or to make a donation, our box office system and payment system ensures that this is carried out securely and in accordance with the Payment Card Industry Data Security Standard (PCI-DSS). We process all payments through secure server software (SSL) ensuring that your personal information is encrypted whilst it travels through the internet. Our payment system encrypts and stores your card details in compliance with PCI-DSS when you make a transaction – though we can only use these details to refund your payment rather than take future payments, and none of our staff members can see your full card number. We never store your 3 or 4 digit security code.
How we use your information
If you have purchased a ticket to see a performance:
- We’ll use your booking history to help us build up a broader picture of our audience. We look at audience attendance and booking patterns to make sure we are continuing to offer a programme that appeals to our audience and reaches their expectations.
- If you’ve opted-in to receive marketing communications, we may contact you to tell you about the programme that we have, highlighting those shows we think will particularly appeal to you.
- We’ll measure your responses to our various marketing methods so that we can ensure we are communicating effectively and efficiently; and to evaluate the success of our marketing campaigns.
As a current or potential donor or supporter of The North Wall, we will:
- Make considered and appropriate approaches to you around donating or supporting The North Wall, based on your previous interactions with us.
- Keep you updated on the projects and events your support has helped to make happen
- Inform you about important developments at The North Wall, for example, updates on fundraising campaigns, future productions etc.
When we seek your consent
We require your explicit and clear consent for some of the ways in which we use your information:
- For emailing you with marketing information about our upcoming events, ArtsLab programme or other services that The North Wall offers.
- For sharing your data with other arts organisations
- For emailing you to request a donation or with any information on fundraising.
Though we are not legally required to have your consent to send you information by post, we promise to only send direct mails to customers who have opted-in to receive mail communications.
Where we have good reason and legal consent is not required, we may:
- Look at publicly available information about you where we are considering whether it is appropriate to approach you for a donation.
- Contact you by post with information on fundraising campaigns, or to request your support or a donation, having ascertained that it is appropriate to approach you.
When we share your information
There are a few circumstances in which we may share your personal information with third parties. They are:
- To any organisations that we contract to hold and process data on our behalf (i.e. our box office system providers, Ticketsolve, our marketing platform, Mailchimp, and The Audience Agency, for reporting purposes). In these cases, we make sure that the organisation complies with our instructions and with data protection law.
- If ever we are legally obliged to share information (for example to law enforcement agencies).
- With your explicit consent, we may share your data with other arts organisations whose performances you have attended for marketing purposes.
- We share your data with commissioning or co-producing partners for reporting purposes only.
- We occasionally share anonymised data with funders if required for reporting purposes.
Where we store your information and how we keep it safe
Our audience booking data is held in our box office database, a CRM system called Ticketsolve, which is stored on a password-protected external server. The company has a robust system in place to protect your data and recognises their responsibility for doing so. After you have made your first booking with us, a password-protected account is created – you can log in at any time and make changes to your preferences and to your data permissions.
We also hold personal information on our donors, members and ArtsLab participants electronically on our internal shared drive. This information is held in password protected files and only the appropriate members of staff can access them.
How we maintain your information and the rights you have to it
We review the information we store on you every year to check that it is necessary for us to continue keeping it and that it is stored securely.
You have the right to control what information we hold about you and how we use it. This includes the right to:
- Request a copy of the information we hold on you
- Control how we use that information or request that the information is permanently erased, as long as your request does not go against any legal duties we have.
- Unsubscribe from emails or update your preferences at any time, using the link at the bottom of every marketing email.
Personal Data & Recruitment
Data Protection law recognises that certain categories of personal information are more sensitive such as health information, race, religious beliefs and political opinions. We do not usually collect this type of information unless there is a clear reason for doing so, such as during recruitment and occasionally for reporting demographics to funding organisations.
As part of our recruitment process, we ask all candidates to fill in an equal opportunity monitoring form, giving information on age, ethnicity, gender etc. These forms help us to make sure we are an equal opportunities employer. The information they contain is kept anonymous.
We work with St Edward’s School’s recruitment manager to recruit our permanent staff and employ best practice when recruiting freelance staff, volunteers and ArtsLab participants. We store application forms for a maximum of six months after the closing date or at the end of the relevant project, after which they are deleted and/or securely destroyed.
Holding information on young people or vulnerable adults
When working with children, young people and vulnerable adults we make sure the information we hold on them complies with our Safeguarding Policy.
- Personal information on children under 16 and vulnerable adults is only obtained and stored with consent from parent/guardian.
- Personal information is stored electronically in our box office system or in password protected spreadsheets
- Physical copies of personal information are destroyed safely no more than one year after an activity or performance has taken place. Electronic records such as registers and participation forms are deleted no more than five years after an activity or performances has taken place.
- We may use data to ask for feedback or share relevant information regarding similar participatory opportunities that may arise in the future.
We occasionally take photographs and videos of performances, audiences and participants for marketing or reporting purposes. These may then be displayed on our website.
When we wish to take photographs of audiences, we make them aware of the fact by displaying visible notices. If an individual does not wish to be photographed they are encouraged to tell the photographer or a member of staff.
We ask for consent before taking and using photographs when:
- It is for an activity that participants have specifically enrolled for, such as a workshop. We ask for consent as part of the booking process.
- Where vulnerable children or adults are involved.
- Where school children are involved, with permission being sought via the school.
In all cases, we would never identify the persons in the photographs with their/their parent or guardian’s explicit consent.
We aim to upload these images to our secure server and delete them off the camera or mobile device used within three working days.
How to get in touch
If you have any questions or concerns relating to the way in which we are managing your information then please contact Gary Prestwich, interim Programme & Marketing Manager by emailing firstname.lastname@example.org or calling 01865 319452.
If you want to update your preferences or contact permissions on your box office account, simply log in to your account or contact the box office on 01865 319450.
Changes to our policy
Last updated: 7 July 2021